Amazon Retail Analytics: A Comprehensive Guide
What is Amazon Retail Analytics?
Amazon Retail Analytics (ARA) is a powerful tool provided by Amazon for its Vendor Central account sellers. It collects thorough sales data so brands can get a good grasp of sales, inventory, and customer behavior.
ARA Basic vs. ARA Premium
ARA offers two tiers of service: Basic and Premium. ARA Basic provides access to 3 different kinds of sales and inventory reports for 4 different time periods, while ARA Premium offers more in-depth insights and customizable reports.
Benefits of Using ARA
ARA can provide valuable insights that can help sellers optimize their Amazon sales strategy. By understanding sales trends, inventory levels, and customer behavior, sellers can make informed decisions about:
- Product pricing
- Inventory management
- Marketing campaigns
- Customer service
In this guide, we'll provide a basic breakdown of ARA and show you how to use it to improve your sales on Amazon.
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